Muhammad Shoaib

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A multi-brand beer-keg subscription retailer's shared Adobe Commerce platform needed a store-credit checkout path, reliable Apple Pay purchase tracking, and admin security hardening across several storefronts served from one codebase.

• Built a "£0 payment" checkout path with GraphQL-backed store-credit calculation and a slide-in sidebar flow
• Diagnosed and fixed a recurring Apple Pay analytics tracking bug through several iterations before landing a reliable fix
• Extended the loyalty rewards GraphQL API with referral-code data
• Built a custom admin password-policy module enforcing a corporate security standard
• Fixed an Algolia bundle-product pricing indexer bug

8 months

of BAU delivery across checkout, loyalty, and analytics fixes on a shared multi-storefront platform (Nov 2025 – Jul 2026)

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A UK jewelry brand's live Adobe Commerce Cloud storefront needed post-handover security cleanup, checkout reliability fixes, and diagnostic tooling to investigate a recurring duplicate-order issue in production.

• Added shipping-rate postcode validation and installed a third-party one-step checkout
• Built a dedicated logging module to diagnose duplicate orders from quote-reactivation/payment-restore events
• Applied a critical vendor security hotfix and upgraded to Magento 2.4.6-p11
• Extracted 7 in-repo modules into version-tagged Composer packages
• Integrated affiliate tracking via RabbitMQ with CSP whitelist updates
• Delivered a PDP redesign (gift-hint module, BNPL messaging, image carousel)

7 modules

extracted into version-tagged Composer packages during a year of continuous production ownership (Aug 2025 – Jul 2026)

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Converse/Hurley's Magento storefront needed new storefront features, marketing/analytics integrations, and ongoing bug fixes while running an outdated, soon-to-be-unsupported platform version.

• Upgraded Magento from 2.3.6 to 2.4.3 and set up CI/CD for the platform's first automated server deployment
• Integrated Rakuten affiliate tracking
• Added a "limited-time availability" product attribute for launches
• Set up Google Analytics goal tracking (Add to Cart, Cart Abandonment)
• Implemented SEO hreflang tags for international pages
• Built custom per-product low-stock alerts
• Fixed the bulk "add to category" tool
• Automated order-delay notification emails
• Added Facebook Pixel tracking to product pages
• Integrated Hotjar for user behavior analytics
• Enabled login during checkout
• Created custom SEO-friendly URLs
• Added a warranty page "Explore" link
• Fixed the countdown timer / size selection bug on launch pages
• Fixed cart, checkout, and mini-cart UI bugs
• Fixed pricing and invoice display issues
• Ran bulk product import/exports and used Git for version control

15

storefront features, marketing integrations, and bug fixes shipped for Converse/Hurley

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A healthcare treatment directory connecting patients with regenerative-medicine clinics needed a self-service clinic-facing platform — accounts, paid subscriptions, and bulk data import — layered onto an existing Statamic content site not originally built for it.

• Built the clinic dashboard and registration system (email verification, domain auto-verification)
• Integrated Stripe subscription billing end-to-end via Laravel Cashier (checkout, webhooks, plan swaps, tier sync)
• Wrote CLI CSV-import tooling with de-duplication and idempotent re-runs
• Built an image pipeline (queued downloads, SVG sanitization, static WebP generation) and a Google Places reviews sync
• Added subscription-tier-gated analytics dashboards

9 months

building the clinic dashboard, Stripe billing, and data-import systems (Nov 2025 – Jul 2026)

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A bicycle/e-bike retailer needed a decoupled commerce platform — Shopware 6 as the backend/API layer, a separate Nuxt 3 storefront — plus a full migration of customers, orders, and reviews off a legacy Shopware 5 system.

• Built custom CMS element data resolvers (image galleries, product carousels, sizing charts) so merchandisers could compose layouts without code
• Wrote CLI migration commands moving customers, orders, and reviews from Shopware 5 to 6
• Integrated address validation/VAT, newsletter/CRM, and Instagram-feed plugins via custom Store API endpoints
• Added AVIF/WEBP responsive image pipelines
• Upgraded Shopware across two releases (6.7.0.1 → 6.7.8.2)
• Built storefront features (delivery-date display, blog comments, order-revocation form) in Nuxt/Vue

9 months

full-stack delivery across backend and storefront, Sep 2025 – Jun 2026

A motorcycle-equipment retailer's live Shopware 6 storefront had an admin-performance crash on promotions with large discount-code sets, ERP data-mapping bugs, and no automated end-to-end test coverage.

• Diagnosed and fixed a promotion-detail-page crash/severe slowdown in the Shopware Administration by correcting the pagination criteria for promotions with tens of thousands of discount codes
• Reworked customer-vehicle handling to reference vehicles by ID instead of free-text type, fixing an error when a customer added more than one vehicle
• Resolved a vehicle-year filter bug caused by an incompatibility between two search/filter plugins
• Added unit test coverage for the vehicle service and the ERP order-export customer mapper
• Installed and integrated third-party search/discovery plugins, including a custom Composer patch to correct filter behavior
• Set up Playwright alongside the Shopware Acceptance Test Suite from scratch, including HTML reporting and mobile/tablet viewport configurations
• Built out initial E2E coverage for core customer flows (login, add-to-cart/checkout) and wired the suite into GitLab CI/CD

8 branches

feature/bugfix branches shipped in a 10-week engagement (May – Jul 2025)

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vvs-eksperten.dk's Drupal 8 storefront was reaching end-of-life and needed migrating to a supported platform without losing existing catalog and content.

• Migrated the store from Drupal 8 to Magento 2.4.3
• Built custom Drupal scripts to batch-export all entities into CSV files
• Used Firebear Studio's improved import-export extension to bring the CSVs into Magento
• Built the new frontend on the Hyvä theme

Drupal → Magento

full platform migration, catalog and content preserved

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geschenke.de's blog content lived in Contentful CMS, disconnected from the Magento storefront, making it hard to keep commerce and content in sync.

• Built a custom Magento module to migrate all blog posts, media, and internal page links from Contentful via API
• Added webhooks so Contentful edits automatically update the corresponding Magento blog data

Contentful → Magento

blog content and media migrated and kept in sync via webhooks

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Legacy Magento 1 store, 32GB database plus media, on a large multi-vendor (B2B) marketplace codebase (ishopping.pk) — high risk of data loss, downtime, and broken third-party integrations.

• Migrated to Magento 2.4.x
• Built B2B multi-vendor marketplace functionality (multi-seller pricing, product-grouping by delivery/rating/price)
• Integrated local payment gateways (JazzCash, EasyPaisa, HBL) and shipping methods (PostEx, TCS, LCS)
• Built a custom theme and the Request a Quote feature
• Resolved a critical split-order bug
• Managed AWS deployment
• Ran sprint planning on JIRA with Scrum meetings on Microsoft Teams

32GB

database migrated with zero data loss

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jeromealexander.com's legacy storefront needed migrating to Magento 2 with custom shipping logic and several third-party integrations to match the client's requirements.

• Migrated the storefront to Magento 2
• Customized the platform to meet the client's specific requirements
• Built custom shipping methods and multiple third-party integrations

Legacy → Magento 2

full storefront migration with custom shipping and integrations

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lunauk.co.uk's Magento store, third-party extensions (Mageplaza, Amasty/Meetanshi), and Porto theme were several versions behind, risking security and compatibility issues.

• Upgraded Magento from 2.4.3 to 2.4.6p2
• Upgraded third-party extensions including Mageplaza and Amasty/Meetanshi
• Upgraded the Porto theme
• Redeployed the custom extension server

2.4.3 → 2.4.6p2

Magento core, theme, and extension stack upgraded to current

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A regional job-board platform connecting employers and job seekers needed evolving booking/order logic, an admin back office for companies and recruiters, and better search/SEO — all within a live, ticket-driven production codebase.

• Built and evolved booking expiration/republishing/slot-consumption logic
• Built an admin-managed SEO module (meta fields, JSON-LD, Google Indexing API integration)
• Designed double opt-in email verification and tokenized alert-deactivation links for job-radar subscribers
• Extended the Filament admin back office (company-user management, bulk actions, skill-taxonomy tooling)
• Moved synchronous visit tracking to async queues and replaced per-record report loops with cached aggregates

7 months

evolving bookings, search/SEO, and admin tooling on a live production codebase (Dec 2025 – Jun 2026)

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A kitchen retailer needed a step-by-step configurable-product flow to replace the standard add-to-cart, plus a 3D kitchen-planning experience integrated into the storefront — across two engagements spanning three years.

• Built a Vue.js product configurator with dynamic option/group pricing and custom cart line items
• Built an Excel-driven import pipeline for kit configuration data
• Integrated a third-party 3D kitchen-planning API behind a secured backend proxy with custom Store API endpoints
• Optimized the core "get plan" endpoint
• Built shareable-plan links and self-service account deletion with GDPR-oriented cleanup

50%

faster response time on the core 3D-planner API endpoint, across two engagements (Apr 2023 – May 2026)

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A premium bicycle manufacturer's headless Shopware 6 backend needed its "Click & Collect" in-store pickup flow to correctly gate a third-party financing payment option and validate store selection before checkout — across German, English, and French storefronts.

• Upgraded the installment-financing plugin with order-cancellation handling and amount-tracking migrations
• Built a storefront subscriber that conditionally shows/hides financing based on cart eligibility
• Added checkout validation blocking orders until a pickup store is selected
• Kept DE/EN/FR storefront snippets in sync throughout

DE / EN / FR

storefront locales kept in sync through a targeted checkout engagement (Jul–Sep 2025)

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A storefront needed a Magento 2 platform built from scratch and then owned continuously — surviving repeated core upgrades, critical security disclosures, and a full search/marketing-stack migration — over more than six years.

• Owned the platform since its first commit in May 2019, accounting for 740+ of the repository's ~840 total commits
• Took the store through 3 major upgrades (2.4.4 → 2.4.6-p1 → 2.4.7-p4), each requiring a full third-party extension compatibility pass and a Zend-to-Laminas migration
• Applied emergency patches for high-severity CVEs including the CosmicSting exploit chain
• Migrated the search/marketing stack from Klevu to Klaviyo/Elasticsearch
• Built delivery-date and store-collection scheduling as a core business feature

6.5+ years

of continuous platform ownership since the first commit, through 3 major Magento upgrades and critical CVE response

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A rug and carpet retailer needed a Magento 2 storefront built from an initial codebase through search/merchandising customization, and then carried through a major-version upgrade that would break most of its third-party extensions.

• Built out search customization (Amasty Elasticsearch), a virtual-showroom popup module, and homepage/blog widgets
• Led the composer-level upgrade from Magento 2.3.5 to 2.4.4, resolving conflicts across tens of thousands of changed composer.lock lines
• Audited the extension footprint, removing incompatible modules and installing 2.4.4-compatible replacements (Stripe, Fishpig WordPress bridge, rebuilt Layered Navigation)
• Hardened CSP rules for embedded third-party scripts
• Rebuilt the Firebear Import/Export module with multi-format and remote-transfer support

17 months

from initial platform build through a major Magento 2.3 → 2.4.4 version upgrade (Mar 2021 – Aug 2022)

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Hiexperts.de needed to match job requirements to candidate profiles automatically instead of manual screening, without sacrificing match quality.

• Developed a Laravel application matching job requirements with Hiexpert candidates
• Implemented advanced filtering to surface suitable candidates
• Structured candidate and job data to improve match accuracy and speed up recruitment

Automated matching

job-to-candidate matching platform built end-to-end in Laravel

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Property owners needed to monitor buildings via IoT sensors (temperature, heating, water-leakage, fire alarm) with tiered subscriptions and multiple user roles (properspace.de).

• Built an end-to-end Laravel multi-tenant SaaS platform
• Tiered subscription model with package-scoped features
• RBAC role matrix (renters, caretakers, managers, fire-alarm teams)
• Real-time IoT data ingestion via LoRaWAN meters to track energy and water usage across properties

End-to-end

SaaS platform, architected and shipped solo